Location: Faculty Of Management
Moderator: Rareș Mocanu
Invited speakers: Florina Pînzaru (Faculty of Management, SNSPA), Horia Grozea (Netopia Romania), Marian Costache (Motion Vision Communication), Claudiu Jojatu (Friends Advertising)
Insight: Many reasons drive all types of businesses to incorporate digital approaches, if not to become digital. The drives for entrepreneurs are, nevertheless, different from those of large corporations, as well as the mechanism they have to design, implement and cope with. This roundtable investigates the specific motives and challenges the entrepreneurs face to take advantage of the digital revolution.