Events 2019

CONFERENCE, 5 December 2019

Hogan Elite Club

A young team of researchers from the Center for Research in Management (CCM) has established a close collaboration with Hart Consulting for the organization of the National Conference “Hogan Elite Club” which is going to gather managers and entrepreneurs from various Romanian companies with a view to debate on topical managerial issues as depicted by scientific researches and real-life examples.

Emphasis will be laid on the dynamic human capital dimension within and across organizations in a context where everything is moving with an unprecedented rhythm and in totally unexpected directions.

The event will take place on December 5th, 2019, from 4.00 to 6.30 pm, at Sheraton Hotel, in the Diamond room (

A brief agenda of the event is presented below.


    • 16.00-16.15:  Registration. Coffee and tea
    • 16.15- 16.45: Middle-management matters – a research-based approach. Guest Speaker: Andreea Mitan, SNSPA, Center for Research in Management
    • 16.45- 17.00- Hart Consulting – What HR can do to build better leadership pipelines?
    • 17.00- 17.30- Retain your workforce through data science! Demo of a predictive analytics platform which identifies who is at risk to leave the organization, why and at what cost. – Iulian Vasilisca, Analytics & Digital Transformation – Ernst & Young
    • 17.30- 18.30- Networking & finger food

A preliminary professional article on the conference topic was published online in Cariere magazine. The article can be accessed at:

WORKSHOP, 21 November 2019

To internationalize or not to internationalize

On November 21, 2019, from 2:00 pm to 3:30 pm, the IC_SMEU team organized the Workshop “To internationalize or not to internationalize”, an event which addressed the dialectics of the internationalization process of Romanian small and medium-sized enterprises (SMEs).

Via a series of real-life scenarios and theoretical approaches, the participants were challenged to analyze previous internationalization experiences through the lens of future opportunities, to share knowledge on the internationalization regularities and contingencies, to resume the most important lessons learned and best practices which proved to be viable and sustainable in specific contexts.

The workshop gathered entrepreneurs and managers from both internationalized and non-internationalized SMEs who were presented the advantages and constraints of international ventures, starting from the state-of-the-art scrutinized by European official reports. The more experienced managers on international markets were invited to share the most relevant situations they experienced so far while the beginners were invited to provide innovative ideas and standpoints to overcome the shortage of existing knowledge and the experiential limitations.

The event was moderated by Elena-Mădălina Vătămănescu, Professor, PhD, and Vlad-Andrei Alexandru, PhD Candidate and General Manager of SENAL-COM SRL and of AMW Strategies SRL. Among the participants to the workshop, there were: Andrei Nechifor (General Manager, DAVNE Industry Solutions SRL), Alexandru Leonte (General Manager, GALA Commercial Tradings SRL-D), Coca Alexandru (General Manager, ADCO Impex SRL), Andrei Tarasă, Florin Vătămănescu and Florin Petrișor (Sales Managers, SENAL-COM SRL).

The workshop issues can be accessed at Workshop issues

WORKSHOP, 12 November 2019

Business and Academia Events. Sometimes against all odds, against all logic, we still prevail

Aiming to bridge the business environment and academia, the events organized by the Faculty of Management and the Center for Research in Management (CCM) on November 12, 2019 are meant to bring to the fore hot businesses ”Made in Romania” and successful entrepreneurs and managers who challenged the status-quo and tackled new markets. Through a series of interactive discussions and debates, workshops and business networking activities, the moderators, guests and audience will explore the power of the intellectual capital within the equation of organizational success, both locally and internationally. The strengths and weaknesses of small and medium-sized enterprises (SMEs) will be reframed within a dynamic context where various experiences and expertise will be voiced in an articulate manner.

The workshop agenda can be accessed at Workshop agenda


Intellectual Capital and Business Internationalization

Track chair: Elena-Mădălina Vătămănescu

Elena – Mădălina Vătămănescu is Professor at the Faculty of Management, SNSPA, and Head of the Center of Research in Management from SNSPA. She is Managing Editor of Management Dynamics in the Knowledge Economy and serves as Associate Editor for Kybernetes (Emerald) and as reviewer for several top-ranked publications. She is member of the International Association for Knowledge Management (IAKM) and, from January 2018, she is Director for Romania of Business Systems Laboratory (BSLab). She currently acts as project manager for the research grant “The Evaluation of the Impact of Intellectual Capital on the Internationalization of EU SMEs”, financed by the Executive Unit for Financing Higher Education, Research, Development and Innovation (UEFISCDI). Her main research interests are intellectual capital and business internationalization, knowledge management, organizational dynamics and diagnosis.

The conference agenda can be accessed at Conference agenda


The Impact of Intellectual Capital on the Internationalization of EU SMEs

Moderator: Andreea Mitan

Andreea Mitan, PhD, is a Lecturer at the National University of Political Studies and Public Administration in Bucharest, Romania, and Executive Director of the Norwegian-Romanian Chamber of Commerce in Oslo, Norway. During the last 12 years Andreea has been involved in teaching activities in Romania, has been a Visiting Professor at VIVES University College in Belgium (2016) and Parthenope University in Naples, Italy (2019), worked as a marketing expert in several national and international projects related to entrepreneurship and culture, and has managed academic programs. She has authored or co-authored over 25 publications, including the first Romanian book on music marketing, and in 2016 she received a best-seller award from Tritonic publishing house for the book The essential guide to promotional techniques [Ghid esențial de promovare], which she co-authored.


Elena-Mădălina Vătămănescu, Project Manager & Head of the Center for Research in Management (SNSPA)
Georgiana Cristea, Managing Partner, The Trainers
Vlad-Andrei Alexandru, General Manager, Senal-Com
Cătălin-Gabriel Ioniță, Product Manager, SC Structural Management Solutions

In the framework of a fast-changing globalized economy, European SMEs are at the crossroads of external pressures (international and global) and internal reaction constraints, and, thus, a proper assessment of the impact of the intellectual capital available within the organization and business networks is a prerequisite for competitiveness and international expansion. Despite the topicality and relevance of these factors, there are still debates on the influences exerted of different types of intellectual capital (i.e., human, relational, structural) on leveraging sustainable international partnerships. Given these, the round table aims to become a good opportunity for further discussions on up-to-date issues related to SMEs’ opportunities and constraints in terms of intellectual capital from the perspective of internationalization dynamics, by availing standpoints from both scholars and professionals.

The roundtable interview guide can be accessed at Interview guide

The roundtable details can be accessed at Roundtable details

Acknowledgements: These events are supported by a grant of the Ministry of Research and Innovation, CNCS – UEFISCDI, project number PN-III-P1-1.1-TE-2016-0232, within PNCDI III.