Our research team

Project Manager: Associate Professor, PhD, Habil. Elena-Mădălina Vătămănescu

Elena-Mădălina Vătămănescu is an Associate Professor at the Faculty of Management (SNSPA), Bucharest, Romania. She is Head of the Centre for Research in Management and Managing Editor of Management Dynamics in the Knowledge Economy journal. She holds two PhDs in Communication Sciences (SNSPA) and in Economics and International Business (Bucharest University of Economic Studies). In June 2018, she received her habilitation in Management. She is Director of Business Systems Laboratory (BSLab) Romania and Full Member of the International Association for Knowledge Management. Between February and June 2017, she was Visiting Professor at University of Insubria, Italy, being actively involved in scientific research on business internationalization, knowledge management, intellectual capital, sustainability and contemporary marketing practices. She is Coordinator of the Double degree joint Master’s programme in Management and Digital Innovation / Management of Business, Innovation and Technology offered by SNSPA and the University of Sheffield (in English). She has authored and edited 10 books, and published over 80 papers in peer-reviewed journals (e.g., Journal of Knowledge Management, Information Systems Management, Industrial Management and Data Systems, VINE Journal of Information and Knowledge Management Systems, etc.) and in international conference proceedings indexed in the Web of Science. She has served as a reviewer for top-ranked journals like: Journal of Knowledge Management, Technological Forecasting and Social Change Transfer, Journal of Technology Transfer, Program—Electronic Library and Information Systems, International Business Review, Journal of Small Business Management, Management Decision, Amfiteatru Economic, Sustainability and many others. Her main research interests are: knowledge management, intellectual capital, international business and internationalization, organizational dynamics, relationship marketing, sustainability, organizational diagnosis.

E-mail: [email protected]

List of Publications

Members:

Vlad-Andrei Alexandru

Vlad-Andrei Alexandru is a PhD candidate in Methods and Models for Economic Decisions at University of Insubria, Varese, Italy and member of the Center for Research in Management (CRM) at SNSPA. For the past five years, he has been the General Manager of a company operating internationally in the metallurgical industry. He is Assistant Editor of Management Dynamics in the Knowledge Economy journal and is serving as a Reviewer for Kybernetes and Strategica proceedings volumes (indexed in the Web of Science). So far, he has authored over 20 papers on the aforementioned topics, in both peer-reviewed academic journals and conference proceedings. His research interests are focused on business internationalization, family business, entrepreneurship, intellectual capital, organizational agility and networked value chains at the global level.

E-mail
: [email protected]

List of Publications
Elena-Alexandra Gorgos

Elena-Alexandra Gorgos holds a PhD. in Communication Sciences (SNSPA). She is serving as a Reviewer for Strategica conference whose proceedings volumes are indexed in the Web of Science. Since 2014, she has authored more than 15 papers on the topic of network society and Europeanization in peer-reviewed journals and edited volumes. Her main research interest is the communication via new media of the European legislation, with a special focus on today’s technological dynamics and challenges. Other research strands encompass e-commerce, online social networks, intellectual capital and the in-depth process of Europeanization.

E-mail: [email protected]

 

List of Publications
Georgiana Cristea

Georgiana Cristea is an Assistant Professor at the Faculty of Management (SNSPA) – where she teaches Organizational Diagnosis and Behavior, Managerial Communication, External Communication and at the Faculty of Communication and Public Relations – where she teaches Management and Marketing – Communicational Perspectives. For more than twelve years, she worked for different corporations, occupying several roles in Training, Learning and Development and Talent Management departments. Georgiana has five years of experience in consultancy, with both local and international clients, working for many projects as a HR Consultant. This experience helped her understand the business from both sides: people and results. As a consultant, she was involved in complex HR consultancy projects (outplacement projects, assessment centers, development centers, managerial recruitment projects and organizational transformation). Specialized in Human Resources and Managerial Communication, Georgiana is now a PhD candidate in Communication Sciences, focusing on the role of the managerial communication in the context of virtual workplaces. She published papers on the topic and on related issues in various journals and in international conferences proceedings, indexed in the Web of Science. Her main research interests are managerial communication, intellectual capital, virtual teams, Generation Y, organizational theory and diagnosis.

E-mail: [email protected]

List of Publications
Andreea Mitan

Andreea Mitan is a Lecturer in Communication and Marketing at the National University of Political Studies and Public Administration in Bucharest, Romania. She holds a PhD in Communication Studies since 2014, awarded for a thesis regarding youth identity and popular music preferences. With a focus on the deep connections between marketing, popular culture products and young audiences, her research interests gravitate towards music marketing strategies in the digital age. She is the author of the first Romanian academic book on the topic of music marketing, and she received in 2016 a best-seller award from Tritonic publishing house for the book The essential guide to promotional techniques [Ghid esențial de promovare], which she co-authored. A selection of her research can be found below. During the last ten years she also worked as a marketing expert in several national and international projects related to entrepreneurship and culture (2007-current), she worked in academic program management (2013-current), and she was a guest lecturer at VIVES University College in Belgium (2016).

E-mail: [email protected]

List of Publications
Florina Magdalena Pȋnzaru

Florina Magdalena Pȋnzaru is an Associate Professor and Dean of the Faculty of Management from the National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania. She is Editor-in-Chief of Management Dynamics in the Knowledge Economy journal. Florina Pînzaru is member of two well-reputed international associations activating in the fields of knowledge management and information systems: International Association for Knowledge Management (IAKM) and Association for Information Systems (AIS). She has been a key participant to prestigious academic conferences as Co-Chair or Conference Chair, for example for the International Conference Strategica (editions held in 2013–2018) organized by SNSPA in partnership with the National Bank of Romania (http://www.strategica-conference.ro) and of the “12th European Conference on Management, Leadership and Governance ECMLG 2016” (http://www.academic-conferences.org/conferences/ecmlg/ecmlg-future-and-past/). Further, she was member of the scientific committee of the Global Economy and Governance International Conference GEG 2014, organized by SNSPA, the Romanian Academy, the Taiwan University, the Wuhan University in China and the Ming Chuan University in Taipei (http://www.gegresearch.org/fisiere/GEG_2014_Program.pdf) and member of the scientific committee of the ICICKM 2015 (International Conference on Intellectual Capital, Knowledge Management and Organizational Learning), which took place at the Bangkok University, Thailand, on 5–6 November 2015. Additionally, over the past 10 years, Florina Pînzaru has worked as a marketer and consultant for different corporations, coordinating large-scale projects on digital transformation. Her main research and professional interests are: social media and digitalization, online marketing, consumer behavior, and business development strategies.

E-mail: [email protected]

List of Publications