October 11, 2019 – The Impact of Intellectual Capital on the Internationalization of EU SMEs

Moderator: Andreea Mitan

Andreea Mitan, PhD, is a Lecturer at the National University of Political Studies and Public Administration in Bucharest, Romania, and Executive Director of the Norwegian-Romanian Chamber of Commerce in Oslo, Norway. During the last 12 years Andreea has been involved in teaching activities in Romania, has been a Visiting Professor at VIVES University College in Belgium (2016) and Parthenope University in Naples, Italy (2019), worked as a marketing expert in several national and international projects related to entrepreneurship and culture, and has managed academic programs. She has authored or co-authored over 25 publications, including the first Romanian book on music marketing, and in 2016 she received a best-seller award from Tritonic publishing house for the book The essential guide to promotional techniques [Ghid esențial de promovare], which she co-authored.

Guests:
Mădălina Vătămănescu, Project Manager & Head of the Center for Research in Management (SNSPA)
Georgiana Cristea, Managing Partner, The Trainers
Vlad-Andrei Alexandru, General Manager, Senal-Com
Cătălin-Gabriel Ioniță, Product Manager, SC Structural Management Solutions

In the framework of a fast-changing globalized economy, European SMEs are at the crossroads of external pressures (international and global) and internal reaction constraints, and, thus, a proper assessment of the impact of the intellectual capital available within the organization and business networks is a prerequisite for competitiveness and international expansion. Despite the topicality and relevance of these factors, there are still debates on the influences exerted of different types of intellectual capital (i.e., human, relational, structural) on leveraging sustainable international partnerships. Given these, the round table aims to become a good opportunity for further discussions on up-to-date issues related to SMEs’ opportunities and constraints in terms of intellectual capital from the perspective of internationalization dynamics, by availing standpoints from both scholars and professionals (http://strategica-conference.ro/roundtables/).

 

Acknowledgements: This roundtable is supported by a grant of the Ministry of Research and Innovation, CNCS – UEFISCDI, project number PN-III-P1-1.1-TE-2016-0232, within PNCDI III.